AdDress Your Heart With Campbell's News Room

Heart-Warming Dress Designs	Since a classic pop-art red and white paper dress was designed as a premium in the 1960s, Campbell Soup Company has a rich history of stylish, creative couture. Today, the Campbell red dress has become a cornerstone of the company’s commitment to the fight against heart disease.
Share a Story. Design a Dress.	Together with fashion expert, Tim Gunn, Campbell Soup Company is asking people across America to design a Campbell red dress inspired by a real heart-health hero.
Entering is easy as 1, 2, and 3	Start by visiting CampbellsAddressYourHeart.com and follow these three steps to enter (Deadline: November 6, 2009): Step One: In 250 words or less, share a story about a heart-health hero and how she is an inspiration; why heart disease is a cause that is important and how you and/or your heart-health hero takes steps to live a heart-healthy lifestyle. Step Two: Upload an original, predominately red, dress sketch (evening or cocktail) that incorporates the use of Campbell brand equities supplied on the web site. Equities include: the Campbell cornerstone, Campbell’s® Healthy Request® logo, the Campbell script “C,” and script logo, two Healthy Request cans, the “AdDress Your Heart” logo or, an image of the portfolio of Campbell products that are certified by the American Heart Association. Step Three: Describe your design: the fabric, color and any embellishments.
Vote With Your Heart	The top three submissions will be selected by a panel of judges with the help of Tim Gunn and posted online for Americans to vote on their favorite during the month of January. The winner and his/her heart-health hero will have the opportunity to celebrate American Heart Month with Tim Gunn on the red carpet of the Woman’s Day Red Dress Awards in February. With each vote online, Campbell will make a $1 donation to the American Heart Association’s Go Red For Women movement (up to $625,000).
Heart-Felt Commitment	Campbell is committed to promoting heart health through the products it makes and the causes it supports. For more than three years Campbell Soup Company has been a proud national supporter of the American Heart Association’s Go Red For Women movement, recently extending its 2006 pledge to the Go Red For Women movement to $3.6 million, by 2012.
Learn to Love Your Heart	Visit CampbellsAdDressYourHeart.com to learn more about the program and Campbell products that fit into a heart-healthy lifestyle.